smartlpg takes its message to the streets!

By Yvon Sellier

Conceived as 'micro cars' that would provide stylish,  affordable and environmentally sound solutions for urban drivers, the first Smart Cars, a joint venturebetween Swatch and Mercedes-Benz, were launched in 1998.  Despite their comparative fuel efficiency, the Smart Cars still ran on traditional fuels - that is until 2005, when the company launched its first autogas version, the smartlpg.  The car is exceptionally popular and beats the British government's 2010 emissions targets for CO2, at just 100g/km,

In order to educate London motorists about the benefits of the smartlpg, the company has launched a London-wide outdoor media campaign, bringing its case for environmentally-responsible motoring solutions at minimal financial cost, to a wider audience than ever before.

Solgans - "Do it for the Future of All Mankind or Just Your Wallet"..."Specs include: Half Price Fuel, No C Charge and a Warm Fuzzy Feeling"..."Save the Planet, Make a Killing"... - were developed by a leading advertising agency and appear in 49 locations across London.  With traditional fuel prices soaring to over £1 per litre, and a new commitment from the Prime Minister to create a low-carbon economy in the UK, the argument for running a smartlpg has never been stronger.

World LP Gas Magazine

Spring Issue, March 2008