The distribution concept is also novel, with cars displayed in automated glass towers at smart centres, ready to be driven away.

The original two-seater, now known as the 'fortwo', has been joined by a roadster and a four-seater 'forfour' (based on the Mitsubishi Colt platform) with a larger SUV planned, the 'formore' (based on the Mercedes-Benz C-class platform).